Bloggers and the promotion of blockchain projects
Bloggers are some of the most effective authorities on the Internet. Occupying a wide range of niches, including technology, fashion, food, lifestyle, parenting and more, bloggers have access to sources of information, advice and resources online.
In addition to their website, many bloggers also have a strong presence on profile forums and social media sites such as Instagram, Facebook, YouTube and Snapchat, where their extended reach can influence a broader audience.
Partnering with bloggers can be an extremely valuable marketing tool for businesses. Whether you want to promote a brand image, product or service, bloggers have a target audience that is eager to hear their opinions and suggestions.
Bloggers are some of the most effective authorities on the Internet
Once a business and a blogger have agreed to work together, there are a number of steps to take to ensure that the campaign and relationship develops as smoothly as possible. Below we offer important steps to consider when working with bloggers to get the most out of working together.
Make a plan for working together
An effective sponsored blog post appears to address specific objectives. Each campaign begins with a definition of an achievable goal, followed by a detailed description of the steps necessary to accomplish it.
Projects and bloggers must first develop a collaborative strategy to ensure that the proposed publications meet their needs and tastes. Issues such as article and content type, branding and messaging parameters, cross-referencing to other social channels, and approval and publication date should then be discussed and agreed upon.
An initial understanding of what the publication or campaign will entail helps the blogger and company avoid misunderstandings and increase the potential and success of the campaign.
Build a trusting relationship
From the start, the project should be honest with the blogger about its goals, expectations and budget. This transparency ensures that neither party is wasting their time.
Allow the blogger to run his or her own blog
The blogger has achieved his influential status because he is good at what he does, so being able to freely use his talents in sponsored content often yields the most desirable results.
While projects often ask bloggers to include certain types of messages, calls to action (CTAs) or affiliate links, bloggers are most effective when they are allowed to manage their own creative. As a result, the texts will be handled in the unique style of the blogger's language, which gives the marketing content the same organic feel as the non-sponsored posts.
Provide the blogger with the necessary resources
Depending on the type of post and. This can be necessary information that is not publicly available, or technical details of the product. Support the blogger to make his work easier and more effective.
Communication, communication, communication
Communication on the blog is paramount. No matter how subtle the campaign plan, there will inevitably be questions along the way.
In addition, unforeseen obstacles may require changes in timing, content or other aspects of the campaign that could cause an unfavorable domino effect if not properly addressed. Whenever changes are made to an agreed-upon plan, project representatives and the blogger should negotiate immediately.
Maintain and strengthen relationships
When the campaign ends, the relationship with the blogger should not end. In fact, it can be fruitful to keep in touch with bloggers outside of any paid services.
In addition, sending bloggers gifts and discounts can help establish a trusting long-term relationship. Fostering healthy, long-term relationships with bloggers can bring great value to future project campaigns and often leads to long and fruitful partnerships.