$70 112
-1,01%
$3550,22
-1,15%
$0,2156
+0,02%
$0,0779
-0,55%
$0,031
-2,69%
Published by: 17:55, 08 June 2018

Real business and tokenization

Any entrepreneur who develops a business dreams of getting rich. Asset tokenization and blockchain technology was invented to help millions of businessmen realize that dream. But like everywhere else there are nuances, in this review I begin to consider them.


Real Business and Tokenization

First the business model, then the tokenization.

A friend of mine, a successful businessman and programmer, the developer of Melbis software suite, once told me

Seryozha, all this Internet commerce makes no sense without a well-thought-out, organized and fine-tuned business model. No program in the world can help you until you understand what you need it for


Indeed, without a clear understanding of what we want to digitize, tokenize, or sell, all these activities are practically meaningless. There are a lot of examples of businesses in the world which, in this age of high technology, can work perfectly well without the Internet. The founders of these businesses simply go about their business day by day, their turnovers and the number of satisfied customers increase, and their income grows.

For example, look at any grocery store near your home or a service station in a garage cooperative. They work without any tokens or blockchain, they will continue to do it and benefit every new day. Do they need blockchain and a token?? They probably do, but it doesn't fit into their business model right now. Does the STO customer need a token from this enterprise?? Of course not. Not only that, tokenization of this business will only complicate the existing business model and will not benefit or benefit anyone.

What about tokenization of everything, decentralization and progress??

Right question, tokenization is possible and necessary for any business (store, laundry, factory, service station, and even a gym with treadmills), but it must be done within a certain business model. All of these businesses can be combined in a loyalty system. I've already described a rough algorithm tokenization of real estate, I will definitely write about tokenization of the loyalty system, but next time.

Now I will tell you a story with an unhappy (at the moment) end.

I've already written about a brilliant and promising technology that is used by everyone to deceive investors here and here. Now let's take a look at unsuccessful tokenization of real assets by the example of ZrCoin, which announced itself in spring of the last year. In an article with a high-profile title ZrCoin will issue tokens backed by real industrial products, The authoritative publication Forklog, 20.03.2017, described the project this way:

The ZrCoin project, which brings together entrepreneurs, and developers from around the world, has announced an ICO that will allow a wide range of participants to invest in an innovative blockchain product - an industrial option. ZrCoin cryptotoken is a derivative financial instrument, which is based on real industrial production of synthetic zirconium dioxide, using "green" technologies. By purchasing ZrCoin tokens, investors finance the construction of a new production facility. The financial instrument will be launched on the blockchain platform WAVES.


Many investors liked the idea of this endeavor, and on June 13, 2017, plusworld.ru appeared information, that  Science and manufacturing startup ZrCoin raised $ 7.07 million from 3,955 investors during a crowdfunding campaign on the cryptocurrency market. Meanwhile, as of today, the plant looks something like this: zrcoin 

Recorded on 14.03.18 and that's it, silence. At the same time, according to coinmarketcap.com capitalization at the moment is $ 4,062,910 USD, which is much less than the funds raised during the ICO. It is too early to say whether the organizers of the project are crooks or honest businessmen.

It is clear for all of us, that Moscow was not built at once, but by the example of this project one can understand how slowly the projects, connected with the real sector of economy and real assets, are developing. Even despite blockchain and tokenization. Though in truth in ZrCoin project tokens and blockchain technology with smart contracts are present only for fundraising and no more. But we will continue to follow this project and if it turns out that I was wrong, I will gladly write another article about it with apologies.

Let's continue our introduction to business models and tokenization with the example of the WePower project.

In the fall of 2017, Project WePower announced a tokenization event at the bitcointalk. The idea of the project WePower is a revolutionary blockchain system for green energy trading. It can be briefly described as follows:

WePower's next-generation blockchain platform is a marketplace for the pre-sale of green energy using smart contracts that provide KW. It allows renewable energy projects to raise funds with a commitment to sell green energy at a predetermined price. WePower administers the relationship between the buyer and the seller of energy, and acts as a guarantor of transactions.


The idea of tokenizing electricity was first launched by the Power Ledger project, a platform that allows owners and organizations to buy and sell solar energy through a blockchain network. This project raised $ 34 million in the fall of 2017, with Power Ledger currently capitalized at $ 120000569 USD.   wepower  

Given that the renewable energy market is incredibly huge, WePower successfully completed its ICO in February 2018, and raised $ 40 million from investors. Despite the fact that the organizers of this project are actively working on the development of their platform, the capitalization of WePower at the moment is - 31,712,776 USD.

That is, investors at the moment are out. Nevertheless, the project promises to be successful in the end, I am watching it with interest and believe in this promising direction. You can continue to describe the business models of different projects, but for today I'm done. On the example of these projects, I wanted to show how important is a well thought-out business strategy.

Theoretically, every garage or equipment owner can tokenize his property and become the proud owner of his own token or even cryptocurrency. But it makes absolutely no sense. But to think of a business model and tokenize, for example, a garage cooperative, makes sense and has a certain perspective.
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